Running a small business in this modern world can be rewarding but stressful. The to-do list never ends, and you must keep up with the business trends. One critical trend for businesses nowadays is maintaining a business website, though many small businesses do not have one.
What are the benefits of a website?
Of course, your small business does not necessarily require a website – but it is a good idea to have one. In this digital world, a website can play a critical role in the success of your business. There are many benefits to creating and maintaining a website, including:
- Connecting to a whole new audience
- In turn, potentially increasing sales
- Growing your business in new ways
Establishing an online presence can be overwhelming in many ways. However, taking the first step to expand your business online can help you and your business grow, as long as you also take steps to mitigate risks.
Remember the legal aspects of websites
There are several legal issues to address when creating a website as well. Regardless of whether you create your own website or obtain help from a third party to do so, you must ensure your website adheres to the rules regarding:
- Privacy: The California Consumer Privacy Act (CCPA) requires businesses to provide options that allow consumers to control their personal information. If your business falls under the terms of the CCPA, then you must make sure you take steps to comply.
- Accessibility: Websites should be easy to navigate. However, they must also be accessible to all users, including those with visual or physical impairments. It is important to understand the rules under the Americans with Disabilities Act (ADA) as well as the basics of website accessibility when crafting a website.
- Cybersecurity: If your website will permit online shopping and process online orders, then you should also take steps to secure the site, consumer information and financial information.
There are other legal matters to address when creating a website for your small business, but these three are some of the most critical.